Based in New York City, with offices in L.A. and San Francisco, Reboot Inc. was founded in 2003 to engage Jewish young adults who are typically not involved in amy formal Jewish institutions. RebootLA provides Jewish young adults with the opportunity to come together, reboot their Jewish identity, and develop creative professional collaborations. The core of Reboot's growing network is comprised of creative opinion leaders in their twenties to early forties, interested in exploring their Jewish identities and creating ways for their peers to do the same. Reboot participants, in an effort to engage their peers in an exploration of what it means to be Jewish today, have developed a new magazine (Guilt & Pleasure), created a Jewish archival record label (Reboot Stereophonic), undertaken national research projects, produced films, written books, and founded spiritual communities such as IKAR, Brooklyn Jews and RituaLab.
The RebootLA program aims to build a city-wide network of 3,000 culturally influential, young 'Rebooters' who engage their peers in intellectually stimulating activities and inspire them to explore their Jewish identity through creative work. To reengage young Jews who may be disconnected from traditional Jewish organizations, RebootLA distributes a biweekly e-letter listing cultural, spiritual and activist events; conducts a weekly variety show to engage writers and performers in Shabbat celebrations and Torah study; organizes monthly salons; offers a quarterly speaking series featuring experts in unrelated fields exploring critical issues in Jewish life; conducts readings, music and film events based on material presented in the magazine Guilt & Pleasure; and offers bus tours with Progressive Jewish Alliance highlighting opportunities for social action.
Engage culturally influential young Jews and their peers, who are typically uninvolved in any Jewish institutions, in intellectual, creative and cultural activities that inspire them to connect to their Jewish identity.