The OR Movement was established in 2002 to develop and populate the Negev and the Galilee regions, which represent 60% of Israel’s land mass and house 8% of the Israeli population. It aims to populate the Negev region with 300,000 new residents. It is focused on strategic economic development of the periphery regions by implementing new programs and distributing information on new town establishment, culture, community life, education and internships, employment opportunities, housing and relocation, and tourism. Since its inception, it has established 6 new towns (Be’er Milka, Givot Bar, Haruv, Merhav-Am, Mitzpe Ilan, and Sansana) and has settled 4,600 families. Three more towns are being established (Carmit, Casif and Cheran). It received the President’s Volunteers Award in 2006, the Knesset Speaker's Award for Quality of Life in 2009 and the first Prime Ministers’ Award for Innovation and Initiatives in 2010.
The New Employment Opportunities program provides job opportunities in the Negev and Galilee regions.