Description: A family foundation begun more than 70 years ago by six descendants of the legendary makeup mogul, Max Factor, Sr.

Foundation role: Grantmaking administration, counsel, and support. Max Factor III, grandson of Max Sr., is a Trustee of the family foundation who is also a member of The Foundation's Board of Trustees.

Inspiration: The Max Factor Family Foundation (MFFF) has grown to enter its fourth generation with dozens of Factor family members giving back to Southern California's Jewish community and the community at large. Says Max Factor III: "We are focused on spending more time now with the youth of our family, assisting them with social, community and civic activities. This has become much easier since we began working with the Jewish Community Foundation to administer our family foundation. The Foundation has allowed us to look at new goals, new opportunities and new directions."

Foundation involvement: The MFFF's resources and complexity led its Trustees to reach out to The Foundation for collaboration and counsel in 2006. Since then, The Foundation has been overseeing the grantmaking activities of the MFFF, from facilitating family meetings and establishing giving guidelines and grantmaking procedures to soliciting, reviewing and evaluating funding requests with respect to community needs.

Reflections: "The Foundation makes our lives easier and encourages our children and grandchildren to participate in building bridges with other communities within Southern California and assisting the Jewish community in times of need-daily and throughout the years," explains Max Factor III. "We couldn't do it without The Foundation's leadership and guidance. It's just that simple."