Reimagining Jewish Los Angeles: Virtual JLA

JTN Productions
Program Name: 
Reimagining Jewish Los Angeles: Virtual JLA
Grant Year: 
2009
Grant Amount: 
$1,000,000
Interest Area: 
Arts & Culture
Grant Purpose: 

Develop Jewish educational and entertaining programs for the Virtual JLA website to engage viewers in new and creative ways and to showcase content from Southern California’s leading Jewish institutions.

Description: 

JTN Productions (JTN) is the premiere national producer and distributor of multi-faceted Jewish television and broadband programming in North America.  It is the Jewish world’s leading, fully integrated media, education and entertainment company reaching millions of people of all ages and all backgrounds on television and on the Internet.  JTN television programs are now carried by more than 100 PBS affiliates around the U.S., reaching 95 million American homes.  JTN launched the first 24/7 broadband website serving the Jewish world in May 2007; it has now attracted over 1.5 million unique visitors.

JTN is partnering with educational institutions and synagogues in Southern California and around the world to produce content for Virtual JLA that will engage viewers in new and distinctive ways and increase outreach and community-building.  Virtual JLA is designed to fuel the democratization of Jewish knowledge, prayer, celebration, and community, as well as to let all Jews access the best local resources to discover a connection with Judaism that is both individual and communal.  Virtual JLA will include social networking tools such as blogs to promote online discussion and the development of web-based communities.  The model is designed to be replicable in other local markets with Jewish programming relevant to those regions.

Grant Quote: 

We greatly value the support and vote of confidence The Foundation has given us over the years. We’re hoping that this major grant and The Foundation’s sustained best efforts and support will help us leverage this gift into future funding for Virtual JLA so that we can reach out to Jews and non-Jews of all ages and backgrounds throughout Southern California, across the country and around the world.

Jay Sanderson, CEO